Annie Levene is a partner at the leading Democratic digital firm Rising Tide Interactive, where she’s run digital strategy for the presidential campaign of Senator Amy Klobuchar as well as elected officials including Senators Jeanne Shaheen, Jacky Rosen, Kyrsten Sinema, Heidi Heitkamp, Governor Kate Brown, and Congresswoman Stephanie Murphy. In this conversation, Annie talks her path to working in politics and gives her insights and best practices on all things digital politics.
IN THIS EPISODE…
Annie talks growing up in Rochester in Western New York…
The documentary that helped draw Annie to working in politics…
Annie interns for her hometown Congresswoman Louise Slaughter…
Annie’s path to working in digital Democratic politics…
Annie talks the digital strategy for Heidi Heitkamp’s underdog campaign in North Dakota…
Annie outlines the different roles digital serves in small states versus larger states…
Important lessons Annie learned after being let go from a campaign…
Annie talks her role running digital strategy for the Amy Klobuchar Presidential campaign…
Annie compliments digital strategy of some of the rival campaigns from the 2020 primary elections…
Annie talks some of the important digital lessons from the 2018 Jacky Rosen Senate campaign…
Annie weighs in on the different hats a digital consultant can wear in advising a campaign…
Annie’s take on the “ethics of fundraising emails” and “quadruple matching”…
Annie’s thoughts on measurements and metrics for digital communications…
Annie talks the “right” range digital should consume of a media budget…
Annie busts some myths about how voters consume digital media…
Annie’s take on how to think about twitter vs Tik Tok vs Facebook…
Annie looks 5-10 years in the future of digital politics…
The lessons Annie learned from a shoestring campaign in Peoria, IL…
Annie’s advice to those who want to be successful working in digital politics…
AND…Rita Ali, anti-horse slaughter bills, Cory Booker, Hillary Clinton, coded acronyms, Andy Cohen, DMA maps, Preston Elliott, Facebook ad archives, floating heads, Gourmet Magazine, Kay Hagan, House Majority PAC, Hulu, Eli Kaplan, Danny Kazin, Klobuchar hot dish recipes, MVAR media, Midwest Mom vibes, Modern Family, movie reviews, Mike Muir, Stephanie Murphy, Jon Ossoff, Nancy Pelosi, Jacky Rosen, sliding door moments, spitfires, terrible job markets, Watch What Happens Live, Elizabeth Warren, webmasters, Wildfire Contact, & more!