10 Findings from a New Media Consumption Study with Adam Wise of National Media and Mitch Kline & Pat McGee of Katz Media

Two media firms, Katz Media & National Media, recently partnered to conduct an in-depth media consumption study in the aftermath of the 2024 elections. For the first time publicly, Mitch Kline / Patrick McGee (Katz) & Adam Wise (National) talk in-depth about this study, what motivated it, and 10 core findings from their data.

IN THIS EPISODE

The cliff notes version of how Mitch, Pat, and Adam got into politics...

The origin story of the new post 2024 election media consumption survey...

The 6 distinct voter media consumption profiles identified in this new data... 

When voters decided who to vote for in 2024 and media implications moving forward...

The interconnection among the decline of ticket-splitting, ballot drop-off, and media fragmentation...

The relative import of economic vs. social concerns in driving voter decisions...

Texting as the "turnout workhorse" of the 2024 election & why it can't be replicated in 2026...

Who voters want to hear from in campaigns?

How the rise of second-screen experiences should change media strategies...

Dirty little secrets about media ratings...

What trends indicate about the future of media consumption in the coming years...

The role of direct mail in the 2024 elections

Final takeaways from this data from Mitch, Pat, & Adam...